Atlanta's Captivate SEO Trademarks "It Starts With Search"

Proving to be a prominent player and reputable role model in the Atlanta SEO community, Captivate Search Marketing has recently trademarked the phrase "It Starts With Search." And for good reason.

Spearhead by founder Chris Everett, Captivate Search Marketing has been embracing the search-first mindset with almost all of its Internet marketing engagements.

The company started as Webvolution Designs, LLC, a SEO-focused web marketing firm serving the greater Atlanta. Soon later, the company was re-branded as Captivate Search Marketing. And while the focus still remains on SEO, the company provides a full suite of web presence solutions.

Embracing the Search First Approach to Internet Marketing

What's unique about Captivate Search Marketing over other companies that provide Internet marketing in Atlanta centers on its "search first" approach. While this focus has yet to be trademarked by the firm, it is very aligned with Captivate's It Starts With Search mindset.

"Essentially all of our services, whether pertaining to social media or content marketing, take into consideration SEO and search marketing implications," states Captivate's senior SEO specialist, Tyler Tafelsky.

"As much as the word 'optimization' gets overused, in a nutshell, we're applying Google keyword data and mindful SEO practices to instruct how each campaign is created. We don't necessarily call it 'optimization.' But in a way, we are looking for ways to improve the SEO potential of almost everything we do, whether that involves designing a new website or putting-together a client's content strategy."

The It Starts With Search approach comes at a time when SEO is becoming one of the most valuable and highly-sought marketing mediums for all types of companies. Captivate Search Marketing is rated as one of the best Atlanta SEO companies that's making national strides with it's unique approach, combining both creativity and analytics into something truly effective.

More About Captivate

Captivate Search Marketing is one of Atlanta's premier SEO and Internet marketing companies that specializes in affordable search engine marketing solutions for all types of businesses. The company delivers a wide range of solutions, including: website design and development, pay per click advertising, social media marketing, online reputation management, ecommerce SEO, link building, and other specialized SEO services.

To learn more or contact the Atlanta SEO agency, see the address and contact information listed below.

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
Phone: (404) 953-2406
CaptivateSEO.com


Or check out the SEO firm on Facebook, Twitter, Google+, and LinkedIn to stay connected.

3 Tips to Start Cultivating a Business Web Presence Today

Every marketer knows that building a web presence is a must - but not every marketer knows how to go about it. While a website is good foundation, there are a number of ways to cultivate a greater web presence that can help grow business.

Here are three simple tips that will help you expand your company's web presence and allow you to increase both the visibility and profitability of your online brand.

1. Optimize Your Site Properly

Most people are familiar with the idea of Search Engine Optimization (SEO), but that alone is not enough to build a successful and effective web presence. Of course, it is one of the things that's necessary, so you shouldn't neglect it.

These days, Google isn't interested in rewarding content that's stuffed with keywords at the expense of readability. In fact, it will be heavily penalized. If you want your site to top the search results, write content that's engaging and relevant, and make sure any keywords flow naturally with the other text.

However, attracting new traffic to your site is not enough. If visitors simply read what you've written, shrug their shoulders, and move on, then you've failed. You need to take that traffic and turn it into leads - and then take those leads and convert them into sales.

How do you do this? By giving them a clear, strong message about what you can offer them. Don't bombard people with walls of text. Instead, tell them in one sentence what your business offers that your rivals can't. Use simple words and easy-to-understand concepts, and avoid overly technical terms. Web presence optimization companies like Web Presence Group suggest that using Schema mark-up is also an effective way to optimize your website for better SEO performance.

2. Use the Power of Social Media

Building a really solid web presence doesn't only mean promoting your business on the web itself. Some sources now suggest that more people use social media every day then use the web - and if you're not also using it, you're missing out on a huge potential market.

Your competitors won't be making that mistake, so getting involved in the world of social media is a must. There are many networks out there, but only a few have real power to help your business grow. These include:

• Facebook - the world's largest social network, with over one billion users around the world.
• Twitter - fast-moving and anarchic, this makes a great place to seed viral marketing campaigns.
• YouTube - for targeting young people, nothing beats a well-made video. Keep it short, though!
• LinkedIn - you can't advertise directly here, but it's perfect for building business contacts.
• Pinterest - creative and slightly more female centric, this image-focused platform offers highly effective advertising.

3. Develop Your Content Strategy

However great your business and what it offers may be, if your promotional strategy consists of nothing more than a few pages on your website, you're not likely to succeed. If you have a good product to sell, then take it to other outlets, too.

One of the best options is blogging. Many people who aren't likely to visit a dedicated website are interested in reading bite-sized chunks of information on a regular basis. Post something every day about an aspect of your business and you can get your message across without overwhelming them.

Press releases are also worth publishing, since getting one picked up by business news sources will effectively provide you with free advertising. You shouldn't keep too narrow a focus on your own business, though, as this can come across as spamming. To build a really popular web presence, make yourself known as an authority in your field. Publish short, interesting, unique pieces about your industry, or about some of the people who make your business great. Human interest stories are always popular!

Web Presence Optimization: The New SEO?

SEO, as a field in which webmasters strive to boost the traffic of a page by making it appear higher on Google searches, has long been an important form of Internet marketing. Recently, however, the broader field of web presence optimization or WPO has become the most attractive and interesting way to bring more traffic to a site. 

The basic concern is that SEO itself may be too narrow, and WPO does a better job at tapping into multiple methods and media to increase traffic. In this post, we will talk about contemporary WPO strategy, and how important it has become for e-commerce.

WPO: The Evolution of SEO

The underlying difference is that SEO is centered on the site itself. It might include all kinds of content on the website, tweaking different design elements and testing out different strategies to determine the best configuration. In contrast, web presence optimization expands the focus to all elements of a brand's presence on the Internet. That includes content like social media posts, posts on offsite blogs, and advertisements. More and more frequently, the idea of content marketing has become central to online marketing. Content marketing involves using strong, organic, and original content to attract visitors and traffic. 

So, a business that is focused primarily on selling skincare products might, for example, create a detailed article centered around providing tips for better skincare for men. This will open the door for the business’ target market to naturally find their way to the site, without having to get hassled by annoying advertisements. Normally, content marketing uses onsite content to draw in eyeballs, but the idea of WPO opens up the possibility of deploying content that will send traffic to the brand's site from offsite locations.

SEO has always been an important part of the overall marketing strategy for brands with online presence, but it doesn't say much about any off-site content. WPO is a more useful way to characterize online marketing, because it encompasses the ability of a brand to deploy content anywhere on the Web. This has already been an important element in content marketing. The main showcase of content marketing is usually the on-site blog, but building an audience for that blog requires venturing off-site and making guest posts in more prominent blogs in the field. That is just one example of a link between offsite and onsite marketing that leads to increased traffic.

Integrating Social Media & Content Marketing

Social media provides another simple example. There are many ways to use social media for marketing purposes, but one of the most important aspects of successful social media usage is applying the media channels to direct readers or viewers to the brand's website. This might be done by using social media to announce sales and deals, to link to new content, create a personal connection to the brand, or any other method. The key, however, is that the social media accounts belonging to a brand always provide redirecting links to the brand's primary web presence. Each post is an opportunity to forge a connection to the reader and bring them closer to the brand.

Social media isn't the only way to direct people to the site. Content such as videos and ads can appear offsite and still attract traffic. It's fairly clear how advertising works—properly designed and placed ads induce clickthroughs to the main site. Content in aggregators like Youtube provide an alternative method. The goal is still to produce content that attracts traffic, but it isn't the same as advertising. Ads need to fit fairly specific constraints: video ads cannot exceed a certain length, and the same goes for the size of text or image ads. Youtube content can be freeform, offering new ranges of opportunities to reach people with the brand's message.

SEO itself fits in well with the idea of mixing onsite and offsite content. SEO excels at bringing people to the site via search engine results. The more people use external content to reach the site, the higher it will rank on Google searches, so there is a large degree of synergy between SEO and offsite marketing methods. Far from being a binary choice between two different methods, offsite work and SEO are actually two kinds of marketing that work best when used together.

The general umbrella of web presence optimization unitesSEO, offsite content, and other brand-focused forms of online marketing. Investing in all forms of marketing within WPO presents strong synergistic benefits that mean it is much more beneficial to put some time and effort into many areas than to focus on just one. Balancing and timing investment in campaigns of various types can massively boost traffic for any brand.

3 Ways to Improve Your Company's Web Presence

While many marketing teams invest their time and resources in SEO and optimizing their company's presence in Google, it's common to overlook other non-SEO aspects of a web presence (that can actually contribute to better SEO results.)

If you're doing SEO or Internet marketing for a business or online brand, then it's important to embrace many forms of web presence optimization. Below we discuss five ways/channels/strategies to better improve your company's web presence.

Be Prolific on Social Media

A couple years ago, many businesses were hesitant to establish a presence on social media. Now, social platforms have become integral to marketing, advertising, and creating a voice on the web. In essence, managing a prolific social media presence is essential in web presence management for companies.

Consider every possible social media network out there (Facebook, Google+, Pinterest, Twitter, Instagram, LinkedIn, etc.) Be prolific and establish a presence on every social network that seems even remotely relevant to the company. Even if you don't have the labor force or resources to keep a Pinterest account active, simply having a profile for your company will provide a link back to your site which can help with SEO.

However, having active and socially-popular social profiles can make your inbound marketing and SEO efforts more powerful. Not only do your social profile links have greater rank-juice, but the content you share on social media (i.e. a blog post from your website) can have greater potential to get more likes, tweets, pins, +1's, and other valuable social signals that define credible content.

Establish a Content Strategy

Parallel to the last point about sharing content on social media, another powerful form of inbound marketing (and a supplement to SEO) is content marketing.

The beauty behind crafting a content strategy is that you can exercise a high level of creativity.

First, define the type of content that your company is capable of creating. You can keep it traditional with articles and blog posts, or delve into richer media like video and graphics.

Next, define the topics of the content you want to convey. What problems, questions, solutions, or other subject matter do you want to cover in your content.

Lastly, produce and publish your content, and share it relentlessly via social media. For SEO, sometimes it's good cover topics that are semantically-relevant to your keyword targets. For instance, if you operate a computer repair company that provide virus removal services, an article or video on how to troubleshoot and remove basic computer viruses.

This educational approach helps to make your company more credible and trusted. It also helps in expanding your web presence optimization efforts.

Get Listed 

Especially important for local businesses, get listed on directories like Yelp, Yahoo! Local, Bing, Google+ Local, and the many other online directories is very key to improve your company's web presence.

Many of these directories provide a link back to your site (good for SEO.) Additionally, many directory profile pages have the capacity to rank in Google and generate traffic to your business, especially Yelp pages and other powerful listings for local businesses/local SEO.

This is just a big picture perspective when it comes to optimizing and managing your company's web presence. There are number of more specific strategies worth exploring. But by investing your resources in these three channels, your company can better thrive on the web.

Go Beyond Ecommerce SEO With Web Presence Management Services

For an ecommerce site to thrive on the web, it is important that it makes use of various comprehensive marketing and promotion strategies. Though many online stores have made heavy investments in ecommerce SEO services and strategies, just SEO along may not be enough to survive the stiff competition.

In addition to ecommerce SEO services, a more complete solution is found through web presence management services which focus on a more strategic approach to both brand-building and web marketing. A strong web presence management is defined by five major pillars. Below we delve into each of these pillars and how to orchestrate a more all encompassing approach that goes beyond a standard ecommerce SEO service program.

1. Search Marketing

It is the process of gaining visibility and traffic from search engines, through various paid as well as unpaid efforts. It encompasses Organic SEO and Pay Per Click (PPC).

• Organic SEO includes techniques and methods to obtain a high ranking on a search engine results page that are unpaid and algorithm-driven. Various popular strategies like optimizing for keywords, writing high-quality content, and building backlinks fall under this category.
• PPC advertising is a highly successful method of capturing quality exposure of search engines for certain keywords which drives profitable traffic to the website. Web presence management services can include the creation of PPC advertising accounts, as well as the optimization and management of previously existing PPC accounts to boost their performance.

2. Content Marketing

Creation and promotion of excellent and significant content acts as a big step in attracting quality leads. Blogging is one of the most popular content marketing techniques. Web presence management services promote the e-commerce brand by making use of various opportunities pertaining to content marketing, ranging from blogging & articles to illustrations, images, graphics, and videos.

3. Social Media Marketing

Making use of social media platforms such as Facebook, Twitter, and YouTube to build and promote communities and relationships with users is known as Social Media Marketing. It involves creating attention-seeking content that is worth sharing. Over the time, social media marketing has gained significance for establishing long-lasting connections with the target audience.

Investing in web presence management services can aid in overall brand promotion and awareness. The website marketing team, together with the web service managing experts can together work to create an optimal approach for managing the social media pressure that the brand is facing.

4. Reputation Management

It is important that a brand's or website's image is positive on the Internet. A web presence management program from www.WebPresenceGroup.net ensures just that. It involves various techniques like publishing press releases, positive review generation and optimizing the company's web presence on various popular platforms like Google+, Facebook, Foursquare, and many more.

Some other useful forms of reputation management are timely responds to customer complaints, using the customer feedback for future developments, and making sure that no incorrect information regarding the e-commerce brand persists on the Internet.

5. Analytics, Performance Tracking & Reporting

The web presence management service providers analyze various rankings and the performance of your e-commerce brand to create a report which is used to improve the services and the marketing of your brand in order to get more leads. The analysis and tracking includes - finding the website’s conversion rate, calculations of the total number of orders placed, unique buyers, most selling products, and total revenue generated.

By making use of web presence management services, your online ecommerce brand gains the chances to thrive and succeed among its competitors. Using these services provides you with a web presence that's not only well-geared for SEO and search marketing, but also one that's top of mind with your target market.