If you're doing SEO or Internet marketing for a business or online brand, then it's important to embrace many forms of web presence optimization. Below we discuss five ways/channels/strategies to better improve your company's web presence.
Be Prolific on Social MediaA couple years ago, many businesses were hesitant to establish a presence on social media. Now, social platforms have become integral to marketing, advertising, and creating a voice on the web. In essence, managing a prolific social media presence is essential in web presence management for companies.
Consider every possible social media network out there (Facebook, Google+, Pinterest, Twitter, Instagram, LinkedIn, etc.) Be prolific and establish a presence on every social network that seems even remotely relevant to the company. Even if you don't have the labor force or resources to keep a Pinterest account active, simply having a profile for your company will provide a link back to your site which can help with SEO.
However, having active and socially-popular social profiles can make your inbound marketing and SEO efforts more powerful. Not only do your social profile links have greater rank-juice, but the content you share on social media (i.e. a blog post from your website) can have greater potential to get more likes, tweets, pins, +1's, and other valuable social signals that define credible content.
Establish a Content StrategyParallel to the last point about sharing content on social media, another powerful form of inbound marketing (and a supplement to SEO) is content marketing.
The beauty behind crafting a content strategy is that you can exercise a high level of creativity.
First, define the type of content that your company is capable of creating. You can keep it traditional with articles and blog posts, or delve into richer media like video and graphics.
Next, define the topics of the content you want to convey. What problems, questions, solutions, or other subject matter do you want to cover in your content.
Lastly, produce and publish your content, and share it relentlessly via social media. For SEO, sometimes it's good cover topics that are semantically-relevant to your keyword targets. For instance, if you operate a computer repair company that provide virus removal services, an article or video on how to troubleshoot and remove basic computer viruses.
This educational approach helps to make your company more credible and trusted. It also helps in expanding your web presence optimization efforts.
Get ListedEspecially important for local businesses, get listed on directories like Yelp, Yahoo! Local, Bing, Google+ Local, and the many other online directories is very key to improve your company's web presence.
Many of these directories provide a link back to your site (good for SEO.) Additionally, many directory profile pages have the capacity to rank in Google and generate traffic to your business, especially Yelp pages and other powerful listings for local businesses/local SEO.
This is just a big picture perspective when it comes to optimizing and managing your company's web presence. There are number of more specific strategies worth exploring. But by investing your resources in these three channels, your company can better thrive on the web.