However, because more and more chiropractors are entering the profession, it's become difficult for chiropractors to remain competitive and well-known in their local communities. Beyond conventional marketing and advertising, chiropractors need to find new ways to establish a positive and proliferated reputation in their area.
In order for chiropractors to establish a business model that is community-centric and locally-trusted, they will need to apply unique strategies and think outside the box of traditional marketing. Here are five ways chiropractors can create a more community-centric practice that brings positive awareness and recognition to their business.
1. Offer Free Chiropractic Assessments for Local Community MembersYou can carry out some free assessments to the members of the community. Under the assessments, you can perform screening to check all the related aspects. You should aim at ensuring that the community is healthy enough, before you can win them as your patients.
With the new technology, you can apply a number of online personal assessment strategies, which will benefit the community members. With these online applications, you can designate test questions that cover the major components of the musculoskeletal system, which will have a particular rating. The rating will determine if the patient is fit or not. Some local Berkeley chiropractors carry out preliminary patient assessments and free chiropractic evaluations when meeting with prospective patients.
2. Create Community-Oriented Chiropractic Events
You can have a mission to educate and transform the health care model of the community. Also, you can host the events to help educate people on how they can stay healthy and the correct way to take care of their musculoskeletal system.
3. Integrate Other Holistic Health ServicesYou might also want to include some holistic health services among your commonly offered services. The main aim of the holistic health services is to study the overall health of the patient and establishing natural ways of countering any disorder diagnosed. They are methods or services that are meant to manage the symptoms of a certain disease.
One practice that some chiropractors are starting to integrate in their list of services is acupuncture. You will find chiropractors that have adopted acupuncturist in their clinics. Acupuncture is a procedure that was developed in the ancient Chinese, whereby, tiny needles are injected in various areas around the body for preventative and therapeutic reasons. This holistic therapy is great supplement to chiropractic care.
4. Publish Weekly/Monthly NewsletterYou can produce a newsletter or similar publication each week or month to voice your practice to the community. Furthermore, you can include certain community members and professionals to feature on the cover page. You can also include photos from any events that you were involved in, or just remind readers that there is someone always caring about them.
Some chiropractors will do this digitally on their blog. This provides a great platform to create valuable content, voice your stance on certain topics, and share something via social media. There are a number of tech-savvy chiropractors who are practicing this approach and seeing great outcomes in their business as a result.
Generally, it is all about getting the community to put their trust in your services and the best way to do that is to give them your attention.