Saturday, December 3, 2016

5 Ways to Promote Your Vegan Business Online

The strategies behind promoting a vegan business on the Internet are not much different than any other conventional business. However, because the universal vegan community is so strong, it can often be easier finding relevant online communities, networking and relationship opportunities, and exposure on other websites.
Vegan Protein Business

All of these elements, combined with a solid web presence, can help increase the visibility and growth of your vegan business in many ways. Below we delve into five of those ways, and how you can actively leverage each of these strategies to expand your traffic potential and grow your company.

Establish & Optimize Your Web Properties

First and foremost, it’s vital to have specific web properties to represent your online business. The most common, and often most effective, is a website. Other assets include social media profiles (such as your company’s Facebook, Twitter, and Pinterest pages,) as well as your Google My Business listing and other directory profiles (such as Yelp.)

The type of vegan business you operate will dictate your ideal web properties. For instance, if you sell vegan products and you’re trying to build your brand, then you may want to have a website and social media presence on Pinterest, Facebook, Instagram, and Twitter. However, if you operate a local business, then you could get away with having only a Google My Business page.

Overall, it’s best to have a website and few social media profiles that best represent your audience. You can even leverage “optimizing” these web properties to be better found in search.

Be Found in Search

Going back to the local business example, there are certain ways you can optimize your website and Google My Business listing. Otherwise known as search engine optimization, or SEO, there are specific strategies that help increase your business’ search ranking in Google.

In other words, you can optimize aspects of your site and Google My Business listing for specific keywords that reflect your business (i.e. “vegan restaurants in Seattle” or “vegan cat food.”) To learn specific strategies, then Beginner’s Guide to SEO from Moz is a good resource.

As for non-local businesses, choose your keyword targets wisely. It’s often hard to outrank Amazon.com and other high-authority websites. So if you’re thinking about optimizing your website for “vegan protein,” you should probably considering taking that further with something like “organic vegan protein supplement” or “vegan paleo protein powder” depending on what it is that you sell. Understanding your potential rank for keywords surrounding vegan protein powders is vital to your success.

Grow Your Online Footprint

One factor that’s going to help your site rank higher in Google is links directing from other sites. In essence, the more links pointing to a site, the greater credibility and authority that site will earn. For this reason, you should invest a great deal of your efforts conducting outreach and further your business presence on other websites.

Grow the online footprint for your vegan business by following some of these action items:

  • Get listed on local and business directories. Yelp.com, Yellowpages.com, Yahoo! Local, and Bing are good places to start for local directories. Beyond local, search around for vegan directories or other communities related to your product/service/cause/etc.
  • Be active on social media platforms and engage with influential people, businesses, and brands that resonate with you and your company. Establishing relationships can result in wider exposure in front of new audiences (i.e. an industry influencer with 100k twitter followers retweets an article you wrote.)
  • Reach out to other vegan websites for networking, sponsorships, link exchanges, and guest blogging opportunities. Contributing to other websites can help increase your online footprint all while generating some quality links back to your website.

Produce Content Regularly

To truly become an authority figure in your online vegan niche, I strongly suggest producing content on a regular basis. Whether that be weekly articles, a monthly video, or a combination of mediums, establish some type of content schedule and stick to it.

This can be both an enjoyable and creative aspect to growing your business. Coming up with great ideas for content marketing is not only fun, but highly effective for SEO and online exposure. When you produce interesting content that gains the likes and shares of your social media audience, you can really empower your company’s growth potential.

Stay Engaged on Social Media

Helping to facilitate the efficacy of your content marketing and outreach efforts is social media. In addition to being found in search, having a strong social media presence is the bee’s knees to building your vegan business.

Like we alluded to above, invest in handful of social media platform that reflect your business model and target audience. If it makes sense to be on SnapChat, Instagram, Pinterest, Facebook, Twitter, LinkedIn, and Google+, then do it. But if Instagram and Facebook are all that you need, then so be it. Unless you have advanced social media automation tools or social media savvy employee, managing all these platforms can be time consuming.

It’s time consuming because regularly posting and sharing content; reaching out and connecting with new people and brands; and engaging with your audience by responding to their comments; these are variables that define a stellar business.    
Tyler Tafelsky Vegan


Author Bio

Tyler Tafelsky is a search marketing specialists with eight years of experience in the profession. Tyler is an advocate of plant-based living and leads an active role in the fitness community. His current projects are Better Triathlete and VeganProteinPowder.reviews, where he shares his ideas on specific areas of interest.


Image credit: Mayumi T. Photography

Thursday, September 29, 2016

3 Google Map SEO Tips for Local Entrepreneurs

Google Maps SEO is now an integral component to any local business or entrepreneur embracing search engine marketing. In essence, having a listing atop Google's local search results is a powerful way to drive in-market traffic. As a result, Google Maps SEO provides valuable returns for all types of businesses operating on the local level.

Google Map SEO Tips

Among the most popular references to Google Maps SEO is associated with the ever-present local 3 pack listings. Most often displayed just below the pay per click ads and above the organic search listings, the local 3 pack is the most prominent set of search results that are triggered for any keyword phrase with geographic relevance.

While the Google 3 pack is perhaps the most powerful traffic-driver from an SEO perspective, there is another aspect of Google Maps SEO that businesses often overlooked. This the ranked Google Maps search results which are displayed directly in the Google Maps search interface.

Google Maps SEO 3 Pack Marketing

The ranked Google Maps search results, which are based on slightly unique (but many overlapping) variables compared to the local 3 pack listings, make up the other side to local Google Maps SEO. Together, the 3 pack and Google Maps search results provide local businesses a great opportunity to optimize search visibility and increase the amount of traffic coming to their site.

In an effort to enable your business to rank higher in both the ranked Google Maps search results and local 3 pack listings, below we share three Google Maps SEO tips that have been proven effective in many different campaigns.

1. Claim, Optimize, & Verify Google My Business Listing

One of the most influential ranking factors to both the ranked Google Maps search results and local 3 pack listings is a company's Google My Business (GMB) page. Formerly Google Places and Google+ Local pages, GMB pages are the next most important web asset for a business's SEO next to its website.
Google Maps Listing for SEO
Make sure to verify your business's GMB page via phone verification or postcard submission.

Take the time to not only claim your business's GMB page, but optimize and verify the listing. This includes fully populating the page to 100% completion, uploading optimized images and videos, tagging the listing with most relevant business categories, and linking to/from your website to/from the GMB page.

2. Audit Your Business's Citations

Citations (or mentions of the business name, address, and phone number) on websites like Yelp, Manta, Facebook, Yellowpages, LinkedIn, etc. are the mechanism Google uses to validate credible businesses that are worthy of ranking in the local 3 pack listings. Similar to inbound links or backlinks, the more (accurate) citations a business has, the greater potential it has for Google Maps SEO.

Volume and accuracy of citations are the pivotal variables. Any misalignment in a citation (such as a missing suite or wrong phone number) can hinder SEO. For this reason, it's important to audit your business's citations throughout the web and ensure they are 100% accurate and consiste. A couple great tools to help you do this are Yext and Whitespark.

3. Cultivate Domain Authority

As mentioned in the previous Google Maps SEO tip, backlinks are an important variable to organic search rankings and defining a website's domain authority. Earning backlinks from trusted and authoritative sources will dramatically help to increase domain authority.

But if domain authority and backlinks are focused on organic SEO, how do they influence Google Maps SEO? There's a strong relationship between organic search performance and local search rankings. In short, businesses that have strong domain authority and rank well in organic search have a higher likelihood of ranking better in the Google local listings.

While this is not 100% correlated, this relationship establishes an enough evidence to make it worthwhile to earn more quality backlinks to your site. While auditing your citations, you can build quick and easy backlinks from local listings and directories. This, however, will only get you so far.

To cultivate strong domain authority that improves both organic and Google Maps SEO, you'll need to invest time (and perhaps money) in link acquisition. Investing in a local chamber of commerce membership (and getting a link and citation from the chamber site;) blogging on other websites; creating social media profiles; and simply requesting inclusion on related "links and resources" pages on other sites associated with your business and industry; these are all just a few ways to acquire links and cultivate domain authority.

While these three Google Maps SEO and marketing tips are just the tip of the iceberg, they are some of the most momentous strategies to help your business move the needle in the search results.

Tuesday, September 27, 2016

SolRx: A Winning Sport Sunscreen With Epic Proportions

When it comes to sport sunscreen, there's heavy debate between the differences in sport sunscreen vs. regular sunscreen. And while many sports sunscreens on the market may not offer very much difference, SolRx is one company that's defining in the industry standard behind high-performance sport sunscreen products.
SolRx Sunscreen Sports

The magic behind SolRx is its patented WaterBlock technology. This blend is a broad-spectrum sunscreen formula that offers protection against both UVA and UVB rays (compared to other sports sunscreens that only protect against UVA rays.) SolRx WaterBlock is also one of the best sunscreen blends for water sports, as it retains its SPF after hours and hours of immersion.

But that's just the tip of the iceberg when it comes to SolRx sport sunscreens. Below we go into greater detail about the qualities and characteristics that make SolRx a winning sport sunscreen with epic proportions.

Enduring Protection After Hours of Water Immersion

One characteristic that defines SolRx sport sunscreen over other competing brands is its enduring protection after hours of water immersion. To prove its incredible capabilities, SolRx teamed-up with AMA Testing Labs (one of the world's leading product testing organizations for skin and health products) to develop a trial that would effectively measure the performance and capabilities of SolRx WaterBlock.
SolRx defines sport sunscreen vs. regular sunscreen

 In fact, SolRx was strict in its testing design with AMA in order to establish a trial that would go above and beyond standard testing protocols of the FDA and other governmental agencies that test these types of products. As a result, SolRx and AMA ran a series of tests that would assess the sunscreen's SPF after 8 hours of water immersion.

The conclusion: SolRx WaterBlock retained 97% of its SPF after 8 hours of water immersion. This information alone has sprouted the popularity and loyalty in SolRx as one of the world's best sport sunscreens.

Parallel to this data, not only does SolRx retain its SPF after hours of being in the water, but it's also one of the best options for the environment. When properly applied to the skin, it is legitimately "impossible" for SolRx to deposit into bodies of water and onto ocean reefs. As a result, SolRx has also earned a reputation as an eco-friendly and reef safe sunscreen.

Sport Sunscreen Products from SolRx 
Sport Sunscreen Products from SolRx

SolRx defines sport sunscreen vs. regular sunscreen in designing a complete line of products for many different needs. Ranging from dry zinc to zinc oxide sunscreen sticks to lip balm and spray-on sunscreen products, the company offers a number of options to choose.

Among some of the most popular products worth checking out at SolRx include:
  • SolRx Broad Spectrum SPF 50 Waterblock Sunscreen (flagship product)
  • SolRx Slopes SPF 35 Moisturizing Sunscreen (for extra dry environments, like winter sports)
  • SolRx SPF 44 Dry Zinc Sunscreen (exceptional for endurance athletes, lifeguards, etc.)
  • SolRx SPF 50 Spray Sunscreen Pump (for easy application)
  • SolRx Zinc Stix SPF 50 (zinc oxide sunscreen stick)
To learn more about SolRx or shop these products including many more, visit the official website of SolRx sunscreen at SolRx.com.

Wednesday, July 27, 2016

How Plastic Surgeons Can Leverage Social Media Marketing

Leverage Social Media Marketing for SurgeonsIf you’re a surgeon looking to grow your practice, here we share a few suggestions and strategies to help you better leverage social media marketing. As an ideal supplement to SEO and search marketing, social media can help you establish a powerful local reputation, as well as loyal and in-marketing audience.

By changing a few simple things in your social media marketing strategy, you can also get immediate results and acquire new patients. The strategies outlined below offer a few different ways where you can do just that leveraging social media marketing for your surgery practice.

Use Facebook Advertising to Promote Your Services

Social Media Advertising for SurgeonsIf your target client base uses Facebook regularly, then utilizing Facebook is a great way to market your practice. Make sure to keep your Facebook page updated regularly with contact information, promotions for procedures and other deals you may be offering.

Facebook is a wonderful marketing tool if you use it consistently. If you’ve already made your page for your business, you can also use Facebook’s advertising services to target your audience. They allow you ensure that those who live in your town or within a certain geographical area see your ads on their Facebook feed. You can track how many hits you’re getting from the ads and make adjustments as necessary.

When using any social media profiles, be sure to remain as professional and courteous as possible to ensure that your reputation is protected. Many who would otherwise come into your practice for services could just as easily change their minds if responses to complaints or questions aren’t handled in a professional and respectful manner.

“Boost” Your Posts to Help Generate Traffic

When posting on Facebook, if you notice that one of your posts is getting a good response, you can “boost” that post to keep it at the top of the news feeds of your audience. This is done either by commenting on, liking the post, or sharing the post itself, or by paying a small fee to Facebook to boost the post for you.

When looking at your Facebook business page, you can gage how far your post is reaching potential clients and determine whether you think a paid boost is worth the money.

Create Content Optimized for SEO Best Practices

By creating posts on your Facebook or other social media sites that include SEO keywords or phrases that you think others are likely to search when looking for your services, you’re increasing the likelihood that your services will sit higher on the search engine list that others.
Create Content Optimized for SEO Best Practices

Many time it comes in the form of specialized “tags” on blogs, or by writing or sharing posts that include that content on your Facebook, you have a better chance at converting readers into buyers of your service. Including those keywords and phrases will make it easier for potential clients to find your page, and make it easier for you to market your practice effectively.

With a little bit of patience, some practice, and this new bit of know-how, you can easily start converting more of your readers into buyers of your services. If you incorporate some of these strategies into your social media marketing system, then you’ll find that the results are far better than what you were getting previously. Try a few, and see what a world of difference it will make.

For more information about social media marketing for surgeons, as well as other Internet marketing solutions, visit OptimizedSurgeons.com.

Friday, July 15, 2016

Loader Scales: 3 Leading Providers in the Industry


Loader Scales
Since many of the loader scale systems on the market are expensive solutions that are important for different weighing operations, it is very vital to invest in the right technology. The only way that you can achieve a successful investment is to ensure that you research and pinpoint the ideal loader scales that best suit the needs of your weighing operations.

Many of the loader scale suppliers on the market offer accurate, affordable, durable and high quality scales. Below are the three leading providers of loader scales and related weighing systems for heavy-duty, industrial applications.

1. Walz Scale

Walz Scale is perhaps one of the well-known suppliers of the industrial truck scales and accurate weighing equipment. Having been in the industry now for more than half a century, Walz Scale has consistently delivered top-notch industrial weighing solutions to various companies around the globe. Today, Walz is recognized as one of the top providers of loader scales and other advanced on-board systems for accurate and efficient weighing.
Walz Loader Scales

The Walz Scale's on-board weighing systems are a world–class solution for loaders since it makes weighing really simple. The on-board loader scale system offers the best solution to different sized wheel loaders and skid loaders, making it one of the most versatile options in the industry,

With such an advanced on-board weighing system implemented by Walz, extreme accuracy is guaranteed. This then defines the success of the business. Dependable weighing is a core aspect for a company to achieve in any of this business. After a loader is integrated with the on-board weighing system, a touch screen operator console offers an easy operator control and displays load results through a highly visible LED display. The LED message also offers both status and weight metrics to the driver. As a result, accuracy and throughput is both optimized and maintained in the measurement.

2. Cardinal Scale 

Cardinal Scale manufacturing is also another leading global supplier of high quality weighing systems and load management solutions. The company operates on a well drafted business model. Its main success is due to specialization on provision of wide range of quality and advanced weighing systems and peripheral equipment for truck sales.

Apart from that, the company further provides weighing systems that feature greater quality, durability and of high accuracy and precision. With stiff competition from different competitors, Cardinal has stood tall in the market following its unique business niche. Some of the advanced weighing systems that Cardinal suppliers include portable weighing system, steel deck weighbridge scale and hydraulic scales that have a great capacity.

3. Payload Pros
Payload Pros Loader Scales

Payload Pros is a well-recognized supplier of advanced weighing system that majorly specializes in the provision of portable scale solutions used in construction, recycling and mining industries. Payload Pros business model is simple and a profit driven. It is a business model that is desired by many different companies. What stands out in this company model is the one exceptional feature of delivering versatility without compromise to accuracy and precision of measurements.

Since a successful business is properly defined by the integrity of all operations undertaken in a company, and that accuracy is a requirement in all the loading scales. Payload Pros truck scales have gone further in ensuring that all their operations are done perfectly and correctly. Some of the well-known products by the Payload Pros include portable truck weight scales, rail car scales and on-board scales. The company further provides truck sale systems for rent to clients who may need a weighing solution on a short term need.

Whether you work in the business of mining, construction, agriculture or recycling, you understand how investing in heavy weighing system can be a daunting task. Therefore, any company that is about to invest in heavy-duty weighing systems, truck sales and related load management solutions needs to work with a trusted provider in the industry.

Friday, June 24, 2016

Why Woods Mowers Are Making Wake In the Lawn Equipment Market

Woods Equipment Company
In 1946, the Woods Brothers built their first successful rotary-cutter, which marked the beginning of Woods Equipment Company. Woods has, since then, maintained a specialty-niche in premium mowers and land clearing equipment. Over the years, Woods has earned a solid reputation as a supplier of top-quality mower models and land clearing machines. For the past 60 years, its products have gradually improved by absorbing novel innovations that are geared towards efficacy and effectiveness in diverse mowing applications.

Headquartered in Oregon, IL, Woods Equipment Company is a renowned maker of top- quality mowers, attachments as well as replacement-parts for the grounds maintenance, agricultural and construction markets. These include all mower types like rotary cutters, finishing mowers, zero-turn mowers, and flail mowers. Woods expanded its product-line to comprise new cutter-options that increase longevity and ruggedness while ensuring effectiveness and efficiency. The company is built on 3 pillars which are innovation, performance & quality.

Woods Woods Mow’n Machines

Woods has since evolved to manufacture a wide variety of Woods Mow’n Machines. These are some of the are best machines for use in heavy- duty farming and agricultural settings Woods began manufacturing Zero Turn Mowers over 20-years ago.

These Zero Turn Mowers from Woods come with exceptional features, parts, performance and power and combine quality design & easy maintenance, thereby making the need to look-up Woods mower parts dramatically less. The Woods zero-turn mowers come in 3 different models which include FZ28K, FZ25D & FZ22K, with varying engine type, decks and horsepower.
Woods Finish Mowers

Woods Finish Mowers

Woods finish mowers have an excellent design which gives the user better maneuverability as they mow including a distinctive rounded front. A tapered- side rear discharge- deck helps reduce the trimming time whilst increasing productivity. The heat- treated alloy-steel blades offer you precision cutting and optimal performance for all-your lawn care for years to come. Besides, the finish mowers are easy to maintain and they come with numerous features that vary amongst various models.

Woods Rotary Cutters

Woods rotary cutters are well-known for their ruggedness, productivity and dependability. Woods has the biggest line of rotary cutters which range from Batwing rotary cutters, Ditch bank cutters, Brushbull single- spindle cutters, multi-spindle cutters, RC- Series single-spindle cutters and Economy single-spindle cutters. The broad range of models offers you expanded options to select from ranging from 15hp -300hp and up to 240- inch working width.
Woods Rotary Cutters

The Batwing line-of rotary-cutters from Woods Equipment easily stands out as an-elite pedigree featuring a wide spectrum of options ranging from heavy-duty mowers to smaller mower options which are designed for-use with tractors having a lower horsepower.

Some of the powerful models worth mentioning include the 12.5 foot cutting width Turf Batwing TBW150C, TBW144, 42 inch cutting width 42 UnderMount and 17 foot cutting width Turf Batwing TBW204. These Woods mower models can get the job done on any field on any day.

Woods designs its mower products for-use on any type of foliage. Besides, their powerful engines guarantee that only a single pass is needed to cut the grass to size. Although there are a number of models in Woods Batwing-series, you should bear in mind that none-is superior to the other. Each one-of them has been designed to perform best when utilized for certain applications.

Thursday, June 16, 2016

The Evolution of Facet Technologies, Inc. of Illinois

Facet Technologies, Inc. of IllinoisFacet Technologies, Inc. is a company that has been providing information technology (IT) and computer services to the greater business community of Central Illinois since 1989. Founded by Brian Ford, Facet Tech started in his basement where he provided specialized technology solutions. He quickly became one of the trusted technology professionals in Central Illinois and developed an extensive client base.

Soon, Ford's company experienced significant growth, and he later opened Facet Technologies in Pekin, IL. He later acquired a computer repair branch, Nerds on Call, and opened stores in Normal, Farmington, Peoria, and Peru, Illinois. Without a doubt, Facet Technologies is one of the leading business IT services providers in Central Illinois. They consistently offer top-notch services to their highly valued customers.

Continuous Growth

Facet Web Design
As one of the earliest computer and technology firms, Facet Technologies was around when the i486 processor and Windows 2.0 were top of the line. Since then, they provide their clients with the best services, products, and comprehensive technology consulting.

In 2015, the company expanded its services to include website development and many other opportunities for their custom software development experts. Through Facet's new web development branch Facet Web Tech, the company has recruited more well-versed professionals in the expertise of web design and software development. The team has the necessary skills to offer top quality services with expertise and enthusiasm.

Non-Corporate Company Culture

IT Support Consulting Technicians
The culture of the company is family-oriented and non-corporate with a focus on capability, customer service, and accuracy. This has helped them to expand their services rapidly. Recently, they experienced a greater growth with large organizations, individuals, and businesses signing contracts.

The constant expansion of the company has created more job opportunities, especially for web development experts, experienced sales personnel, and well-trained technicians. For sure, the company strives to support the technological needs of their customers today and tomorrow — efficiently and economically.

Indeed, the main aim of this company is to offer high-quality technology services while saving the money of their clients in the process. They know that it takes more than a computer geek to manage computer systems of a business company. Frankly, one needs IT experts that are professionals in technology services. Besides, an individual needs a professional that will take their time to understand well his or her business needs. This is what it sets this company apart from other competitors in the industry.

Customer-Driven IT Solutions

Their staff knows well how to communicate effectively with business managers. Besides, they know the importance of understanding business needs of their clients. Apart from that, they fully implement and manage the technology of their customers. They always help their customers to fulfill the needs of their businesses. Therefore, their clients are always ahead of their competitors.
IT Computer Systems

Furthermore, Facet Technologies offer an extensive array of expert services and products. In addition, they offer flexible terms for implementing their services. The company offers both as-needed and contract support, On-site staffing, IT consulting, and implementation. They can also work with the team of their client, especially to help the existing technology staff. Undeniably, the company offers high-quality and 100% IT services.

In conclusion, the company, Facet Technologies, Inc., has more to provide than just supplying their clients with infrastructure. Their workers are qualified to offer services that will sustain the income that their clients expect from their investments. They have many years of IT experience.

Besides, the company has a big list of worker certifications that include CCNA Certifications, A+ Software Certification, CCNP Training, A+ Hardware Certifications, MSCE Certifications, and A+ Networking Certifications. To learn more about the IT and computer company, visit:

Facet Technologies, Inc.
2103 Court Street,
Pekin, IL 61554
Phone: 309-353-4727