Atlanta's Captivate SEO Trademarks "It Starts With Search"

Proving to be a prominent player and reputable role model in the Atlanta SEO community, Captivate Search Marketing has recently trademarked the phrase "It Starts With Search." And for good reason.

Spearhead by founder Chris Everett, Captivate Search Marketing has been embracing the search-first mindset with almost all of its Internet marketing engagements.

The company started as Webvolution Designs, LLC, a SEO-focused web marketing firm serving the greater Atlanta. Soon later, the company was re-branded as Captivate Search Marketing. And while the focus still remains on SEO, the company provides a full suite of web presence solutions.

Embracing the Search First Approach to Internet Marketing

What's unique about Captivate Search Marketing over other companies that provide Internet marketing in Atlanta centers on its "search first" approach. While this focus has yet to be trademarked by the firm, it is very aligned with Captivate's It Starts With Search mindset.

"Essentially all of our services, whether pertaining to social media or content marketing, take into consideration SEO and search marketing implications," states Captivate's senior SEO specialist, Tyler Tafelsky.

"As much as the word 'optimization' gets overused, in a nutshell, we're applying Google keyword data and mindful SEO practices to instruct how each campaign is created. We don't necessarily call it 'optimization.' But in a way, we are looking for ways to improve the SEO potential of almost everything we do, whether that involves designing a new website or putting-together a client's content strategy."

The It Starts With Search approach comes at a time when SEO is becoming one of the most valuable and highly-sought marketing mediums for all types of companies. Captivate Search Marketing is rated as one of the best Atlanta SEO companies that's making national strides with it's unique approach, combining both creativity and analytics into something truly effective.

More About Captivate

Captivate Search Marketing is one of Atlanta's premier SEO and Internet marketing companies that specializes in affordable search engine marketing solutions for all types of businesses. The company delivers a wide range of solutions, including: website design and development, pay per click advertising, social media marketing, online reputation management, ecommerce SEO, link building, and other specialized SEO services.

To learn more or contact the Atlanta SEO agency, see the address and contact information listed below.

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
Phone: (404) 953-2406
CaptivateSEO.com


Or check out the SEO firm on Facebook, Twitter, Google+, and LinkedIn to stay connected.

3 Ways to Improve Your Company's Web Presence

While many marketing teams invest their time and resources in SEO and optimizing their company's presence in Google, it's common to overlook other non-SEO aspects of a web presence (that can actually contribute to better SEO results.)

If you're doing SEO or Internet marketing for a business or online brand, then it's important to embrace many forms of web presence optimization. Below we discuss five ways/channels/strategies to better improve your company's web presence.

Be Prolific on Social Media

A couple years ago, many businesses were hesitant to establish a presence on social media. Now, social platforms have become integral to marketing, advertising, and creating a voice on the web. In essence, managing a prolific social media presence is essential in web presence management for companies.

Consider every possible social media network out there (Facebook, Google+, Pinterest, Twitter, Instagram, LinkedIn, etc.) Be prolific and establish a presence on every social network that seems even remotely relevant to the company. Even if you don't have the labor force or resources to keep a Pinterest account active, simply having a profile for your company will provide a link back to your site which can help with SEO.

However, having active and socially-popular social profiles can make your inbound marketing and SEO efforts more powerful. Not only do your social profile links have greater rank-juice, but the content you share on social media (i.e. a blog post from your website) can have greater potential to get more likes, tweets, pins, +1's, and other valuable social signals that define credible content.

Establish a Content Strategy

Parallel to the last point about sharing content on social media, another powerful form of inbound marketing (and a supplement to SEO) is content marketing.

The beauty behind crafting a content strategy is that you can exercise a high level of creativity.

First, define the type of content that your company is capable of creating. You can keep it traditional with articles and blog posts, or delve into richer media like video and graphics.

Next, define the topics of the content you want to convey. What problems, questions, solutions, or other subject matter do you want to cover in your content.

Lastly, produce and publish your content, and share it relentlessly via social media. For SEO, sometimes it's good cover topics that are semantically-relevant to your keyword targets. For instance, if you operate a computer repair company that provide virus removal services, an article or video on how to troubleshoot and remove basic computer viruses.

This educational approach helps to make your company more credible and trusted. It also helps in expanding your web presence optimization efforts.

Get Listed 

Especially important for local businesses, get listed on directories like Yelp, Yahoo! Local, Bing, Google+ Local, and the many other online directories is very key to improve your company's web presence.

Many of these directories provide a link back to your site (good for SEO.) Additionally, many directory profile pages have the capacity to rank in Google and generate traffic to your business, especially Yelp pages and other powerful listings for local businesses/local SEO.

This is just a big picture perspective when it comes to optimizing and managing your company's web presence. There are number of more specific strategies worth exploring. But by investing your resources in these three channels, your company can better thrive on the web.