3 Ways to Improve Your Company's Web Presence

While many marketing teams invest their time and resources in SEO and optimizing their company's presence in Google, it's common to overlook other non-SEO aspects of a web presence (that can actually contribute to better SEO results.)

If you're doing SEO or Internet marketing for a business or online brand, then it's important to embrace many forms of web presence optimization. Below we discuss five ways/channels/strategies to better improve your company's web presence.

Be Prolific on Social Media

A couple years ago, many businesses were hesitant to establish a presence on social media. Now, social platforms have become integral to marketing, advertising, and creating a voice on the web. In essence, managing a prolific social media presence is essential in web presence management for companies.

Consider every possible social media network out there (Facebook, Google+, Pinterest, Twitter, Instagram, LinkedIn, etc.) Be prolific and establish a presence on every social network that seems even remotely relevant to the company. Even if you don't have the labor force or resources to keep a Pinterest account active, simply having a profile for your company will provide a link back to your site which can help with SEO.

However, having active and socially-popular social profiles can make your inbound marketing and SEO efforts more powerful. Not only do your social profile links have greater rank-juice, but the content you share on social media (i.e. a blog post from your website) can have greater potential to get more likes, tweets, pins, +1's, and other valuable social signals that define credible content.

Establish a Content Strategy

Parallel to the last point about sharing content on social media, another powerful form of inbound marketing (and a supplement to SEO) is content marketing.

The beauty behind crafting a content strategy is that you can exercise a high level of creativity.

First, define the type of content that your company is capable of creating. You can keep it traditional with articles and blog posts, or delve into richer media like video and graphics.

Next, define the topics of the content you want to convey. What problems, questions, solutions, or other subject matter do you want to cover in your content.

Lastly, produce and publish your content, and share it relentlessly via social media. For SEO, sometimes it's good cover topics that are semantically-relevant to your keyword targets. For instance, if you operate a computer repair company that provide virus removal services, an article or video on how to troubleshoot and remove basic computer viruses.

This educational approach helps to make your company more credible and trusted. It also helps in expanding your web presence optimization efforts.

Get Listed 

Especially important for local businesses, get listed on directories like Yelp, Yahoo! Local, Bing, Google+ Local, and the many other online directories is very key to improve your company's web presence.

Many of these directories provide a link back to your site (good for SEO.) Additionally, many directory profile pages have the capacity to rank in Google and generate traffic to your business, especially Yelp pages and other powerful listings for local businesses/local SEO.

This is just a big picture perspective when it comes to optimizing and managing your company's web presence. There are number of more specific strategies worth exploring. But by investing your resources in these three channels, your company can better thrive on the web.

The Best Directories for SEO (Yes, They Still Have Value!)

There's no doubt that business directories still have value for SEO, particularly with local SEO.

With benefits like: natural link generation, citation building (for Google local SEO,) and targeted inbound marketing, getting your business listed on directories like Yelp, Yahoo! Local, Google+, YellowPages, LinkedIn, and countless other trusted directories, you can advance your business's local marketing efforts beyond the scope of just SEO.

However, in this short blog post, we are going to share a few of the best types of directories for SEO. These directories are often overlook yet offer the greatest value for SEO.

Vertical Directories

Whether you run a retail store or some other kind of local business, there is probably a local directory that is perfect for your business. Directories in a specific field can be perfect for generating more leads. Additionally, these types of directories offer a good source of relevant and inexpensive links that are best for SEO.

Associations

Just like standard vertical directories, associations for a local business can be a great source of targeted leads and traffic. In most cases, associations are considered the authority domain on a particular topic.

Most association memberships are reasonably prices, and members even source business to some other members. In addition to the link value and inbound marketing potential, having ties to authoritative associations can only help boost your reputation and local credibility as a brand.

BBB’s, Chambers of Commerce, other Local Websites

It’s better to conduct a Google search for your particular city and business directories. Some standard results will be chambers of commerce, local directories and other groups. In short order, with a profile listing of your business on a Chamber site or the BBB site, you can earn a powerful source of SEO-friendly links that are locally-relevant.

 

Localized Directories

Localized directories, like Yellowpages, are great to get some citations for Google plus local optimization. These websites are also occasionally ranked for localized searches. You will be able to choose from numerous websites. Submitting to these directories manually is never efficient. It’s better to hire a local search engine optimization company for the job.

How Directories Help with Local SEO

It’s very important to understand that Google always wants local business organizations to get links from some other local websites. There can’t be a better source than a trusted local directory relevant to your business. You can even get a contextual link in a news story or press release in local newspaper directories. A directory listing is very easy to submit, and gives better returns on your investment.

Local directory submissions are the most important way for local business organizations to get citations all over the internet. The best part is that you won’t have to invest a lot of money and time in creating relevant content. Not every online marketer has the time to write around 500-1000 words to get just a couple of links. However, many webmasters can easily submit the website to a few local directories every week.

It’s very important to hire professionals for the job. If you want your local SEO efforts to yield positive results, you should look for experienced, qualified and skilled local search engine optimization experts. A professional company will help you choose the best local directories for submissions, and make sure your website receives targeted traffic.

These days, you can look for organic SEO companies on the Internet. Most trusted local SEO service providers have their own websites where you can submit your queries and schedule an appointment. Since there are a lot of companies, you need to conduct an extensive research. This will help you make the best choice.