Although your company's website optimization strategy should indeed focus on SEO, it should also equally include the practice of Conversion Rate Optimization, (or "CRO").
CRO is the art and science of crafting and fine-tuning your website for better performance after visitors land your website. The primary goal here to maximize the value of your traffic to generate the greatest conversions and thus leads/customers to your company.
So what are the elements that your company's website optimization strategy include? Below is a list of some of the components you'll want to consider when developing a true website optimization strategy for your company.
- Website Usability: how well users interact with your website's functionality
- User Interface: the design, structure, navigation, and overall layout of your website
- Website Load Speed: the quickness in which pages load on your website
- Crawlability: the efficiency in which your website is crawled and indexed (lack or presence of HTML errors, Flash media, etc.)
- Keyword Relevancy: how well keywords are used throughout your website for SEO purposes
- Page Copy: how fluid and strong the readable text is on your web pages
- Media: use of videos and images to help establish value and meaning on your website
- Calls-to-Action: graphics, buttons, and text that motivate users to take action