Here are three simple tips that will help you expand your company's web presence and allow you to increase both the visibility and profitability of your online brand.
1. Optimize Your Site ProperlyMost people are familiar with the idea of Search Engine Optimization (SEO), but that alone is not enough to build a successful and effective web presence. Of course, it is one of the things that's necessary, so you shouldn't neglect it.
These days, Google isn't interested in rewarding content that's stuffed with keywords at the expense of readability. In fact, it will be heavily penalized. If you want your site to top the search results, write content that's engaging and relevant, and make sure any keywords flow naturally with the other text.
However, attracting new traffic to your site is not enough. If visitors simply read what you've written, shrug their shoulders, and move on, then you've failed. You need to take that traffic and turn it into leads - and then take those leads and convert them into sales.
How do you do this? By giving them a clear, strong message about what you can offer them. Don't bombard people with walls of text. Instead, tell them in one sentence what your business offers that your rivals can't. Use simple words and easy-to-understand concepts, and avoid overly technical terms. Web presence optimization companies like Web Presence Group suggest that using Schema mark-up is also an effective way to optimize your website for better SEO performance.
2. Use the Power of Social MediaBuilding a really solid web presence doesn't only mean promoting your business on the web itself. Some sources now suggest that more people use social media every day then use the web - and if you're not also using it, you're missing out on a huge potential market.
Your competitors won't be making that mistake, so getting involved in the world of social media is a must. There are many networks out there, but only a few have real power to help your business grow. These include:
- Facebook - the world's largest social network, with over one billion users around the world.
- Twitter - fast-moving and anarchic, this makes a great place to seed viral marketing campaigns.
- YouTube - for targeting young people, nothing beats a well-made video. Keep it short, though!
- LinkedIn - you can't advertise directly here, but it's perfect for building business contacts.
- Pinterest - creative and slightly more female centric, this image-focused platform offers highly effective advertising.
3. Develop Your Content StrategyHowever great your business and what it offers may be, if your promotional strategy consists of nothing more than a few pages on your website, you're not likely to succeed. If you have a good product to sell, then take it to other outlets, too.
One of the best options is blogging. Many people who aren't likely to visit a dedicated website are interested in reading bite-sized chunks of information on a regular basis. Post something every day about an aspect of your business and you can get your message across without overwhelming them.
Press releases are also worth publishing, since getting one picked up by business news sources will effectively provide you with free advertising. You shouldn't keep too narrow a focus on your own business, though, as this can come across as spamming. To build a really popular web presence, make yourself known as an authority in your field. Publish short, interesting, unique pieces about your industry, or about some of the people who make your business great. Human interest stories are always popular!