Showing posts with label auditing. Show all posts
Showing posts with label auditing. Show all posts

Tuesday, February 2, 2016

How to Find An Ecommerce SEO company You Can Trust

Ecommerce Search Engine Optimization (SEO) is the use of a wide range of strategies and techniques to improve search engine rankings for both the domain and individual product pages. In the case of an online store, you will employ such strategies as on-page optimization, quality link building, or even go a further step of researching on your competitors.
Find An Ecommerce SEO company


An ecommerce store is meant to help consumers to purchase your products, but in most cases, your target audience might not find you. Therefore, it very crucial to seek the services of a professional ecommerce SEO who will provide your online store the visibility it needs through content creation, inbound linking, and on-site mechanics so as to ensure the long-term success of your business.

Many ecommerce entrepreneurs and start-ups find it difficult to identify the best ecommerce SEO company that they can trust to give them the best services. Therefore, this write-up is intended to give you handful qualities and characteristics of a top ecommerce SEO service provider whom you can trust and prove useful.

Characteristics of a Top Ecommerce SEO company

1. Transparent

Transparency is one of the most crucial attributes of a top ecommerce SEO company. A group that practices transparency will always be ready to give every detail of what they are doing and the effect of such practices on your business in the long run. A reputable ecommerce SEO company, such as ClickCentricSEO.com, is one that creates an SEO systems that is fully transparent and one that will give all the details of the changes they have made on your website and even send copies of blogs that they have created.
The Art of Ecommerce SEO

2. Experienced

As it is said that experience is the best teacher, so is it regarding judging an ecommerce SEO company too. A company that has mastered the art of ecommerce SEO will most likely to have gained more expertise along the way making it unique and more efficient strategies to solve any challenges. The experience of an ecommerce SEO company is imperative to the success of your business, so it is wise to choose a company that has more experience across many ecommerce platforms.

3. Sustainable

It takes some time to get quality SEO results. If an Ecommerce SEO company is promising to get you to the top fast, they could be either planning on using poor strategies and tactics or are only lying to you. Therefore, it is recommended that you go for that company that will assure you of long term sustainability by employing sound strategies that have proven results and are sustainable.

4. Effective

To know whether a corporation is efficient in its dealings, you just have a glimpse of its achievements. Its customers will serve as the best indicator since they can share all the successes that they have received from working with the ecommerce SEO company. A good and reputable company is one that continually increases traffic, rankings and conversions for all their clients.

Ecommerce SEO Processes

A top ecommerce SEO company employs the following processes from start to finish.
Ecommerce SEO Processes

1. Discovery, Analysis, & Audit

The first step is the discovery phase where the company meets with you to discuss matters concerning your industry, the products you deal with, your clients, the website you use and any other platform that you might be utilizing in advertising your products.

After the SEO company has understood your business, they now conduct a comprehensive analysis of your industry, competitors and website. This is a stage that will enable the ecommerce SEO company to get a better understanding of all your SEO opportunities

2. Implementation

Now that the SEO company has thoroughly audited your industry, they will work closely with your developer to ensure that any changes made, are search-friendly. At this stage, they create engaging and appealing content to share in your industry with the aim of improving your domain authority.

3. Ongoing Consulting and Continued Evaluation

A reputable ecommerce SEO company will not just end their process at improving domain authority rather; they will keep on monitoring the success of your SEO strategies and even continue creating new goals and initiatives to ensure a continued success of your website.

On-page SEO for Ecommerce Sites

A proficient ecommerce SEO company uses data and top notch SEO tools to optimize your website with the aim of giving you the best SEO practices. Therefore, here on-page optimization services you would expect from a top ecommerce SEO company.

  • Keyword Research -They optimize your web pages after identifying sought after keywords.
  • Header Optimization - They use the keyword research to optimize each page`s header tags.
  • URL Optimization - This a strategy aimed at ensuring you always use the right site structure.
  • Meta Optimization - They optimize your meta information basing on the identified keyword research.
  • Body Content Optimization - This is crucial to ensuring that you are under-optimized and that your body content is not over-optimized.
  • Writing Errors - This is intended to keep your site free from errors so as to ensure quality.
For more information on how to find an ecommerce SEO company you can trust, visit the official blog of EcommerceSEOMarketing.com for a wealth of insights on the specifics of SEO for ecommerce sites.

Thursday, August 27, 2015

Click Centric SEO Provides Manual Site Audits for Ecommerce Stores

There's no question that Google is now getting more stringent in their penalties and how they punish over-optimized websites. From a simple link spam and overused keywords to overwhelming display ads versus content ratio, many of these elements (and the repercussions from Google) have made annual or semi-annual SEO site audits a crucial part of online businesses.
ecommerce site audits


SEO site audits offer the business owner a holistic analysis of their site to show them what has been happening both on and off the site (in terms of SEO) and what should be happening to move forward on a safe and successful path. SEO audits are a great way of getting information to help you invest your resources wisely in bettering your business.

Ecommerce SEO Site Audits by Experienced Professionals

For ecommerce stores, there is good news on this front. Click Centric SEO, a reputable team of ecommerce SEO professionals, offers free, no obligation manual SEO site audits specifically for ecommerce sites. A specialist from Click Centric SEO navigates through your website to reveal crucial information, such as your usage of social media, links, site technical details, content, design and keyword usage, among others.

This information allows the SEO specialist at Click Centric SEO to come up with a strategy to rank your ecommerce site high while giving you insights into achieving SEO success. To learn more about how to apply for an ecommerce SEO site audit, visit ClickCentricSEO.com.

How Does Click Centric SEO Perform SEO Site Audits?

One thing that makes this company stellar is their manual site audits. Unlike other companies that employ software to perform site audits, Click Centric employs SEO professionals to get the auditing done. The object of their SEO site audits is to identify the strengths and the weaknesses of your site in relation to your competitors. There are different SEO aspects that they look into but all these can be subdivided into two: on-page SEO and off-page SEO.

On-Page SEO Auditing 
ecommerce seo

On-page SEO site audits look into factors within your website that are either wounding your ranking or bettering it. According to Click Centric, these only factor for about 30 percent of the whole SEO and site ranking. On this front, they audit how your ecommerce site is structured in relation to SEO and conversion rate optimization. The site categories and sub-categories and product pages affect its navigation which in turns affects the site’s SEO.

Click Centric SEO's professionals look at the navigation, the content and the design of the site. The latter three affect your visitors’ experiences. The professionals at Click Centric will then audit your usage of keywords where they look at how you structure the titles of your pages, use URLS, images and videos, Page Copy, Meta Data and Link Anchor Text among others. They will then check your site’s technical details which will include the coding of your site.

Off-Page SEO Auditing

On this front, the company's ecommerce SEO specialist looks at how your site relates with other sites, social media and with Google. Off-page SEO takes care of 70 percent of page rankings and conversion rates for your ecommerce site. Specialists look at your backlink portfolio, your social media presence and your use of Google analytics and other Google tools when doing SEO site audits.

They will check the quality of your backlinks portfolio and the strength of your social media presence. After a successful audit, you will receive your report with insights on how to improve on every aspect of SEO audited above. Better still, you can let the professional who did the SEO site audits optimize your ecommerce site for you.