Despite the frequent shift in online marketing strategies, there are five cornerstones that remain constant and ensure that an SEO campaign is successful. Using these cornerstones will ensure that have you more traffic to your website.
Social Media MarketingSocial media marketing is a powerful avenue that has grown in popularity over the years with the increase in the number of social networks. Over the years, the internet has grown and with its tremendous growth, it has led to the emergence of search engines, web platforms and social networks.
Social media networks today have become the means of interaction between global users. SEO experts utilize social media marketing in order to increase traffic to one’s website, as well as build brand authority and social signals (which help to promote greater credibility and rankings.). There are several ways of ensuring social media marketing is successful and they include creating a business page, targeting the right followers and constant interaction with followers.
Content MarketingQuality content today is vital for the survival of any web platform. Users everyday are looking for information from tips, steps of doing something and general advice. Quality content not only helps to increase traffic to your website but it also helps your website to be ranked highly on search engines.
SEO experts define quality content by:
- informative and useful to the users
- newness and relevance
- quality, value, and accuracy
- search engine friendly or keyword relevant for SEO
Brand BuildingThis is a strategy where experts help to improve and increase your business brand recognition to users online. A brand is known to be an emotional and psychological connection that customers have with a business products and services.
Experts can help to improve brand recognition by improving user experience, ensuring that the customers are fulfilled, through content and social media.
Web OptimizationRecent changes by major search engines such as Google and Bing has led to the focus on mobile friendly websites. According to experts, a website that is not mobile friendly loses 25,000 users every day.
Experts advice website owners to convert their website to be mobile friendly. This can be achieved easily by utilizing responsive frameworks and implementing the top web presence optimization strategies.
Link PopularityThis refers to having website links that are pointing towards your site and they are located on other websites. Link popularity has been a critical component that has been utilized by experts to increase a website ranking on search engines.
Experts accomplish link popularity by having your links on highly credible websites rather than a high quantity of sketchy sites. This helps to improve your ranking as well as increase traffic to your website.