Hiring an ecommerce SEO firm is not a stroll in the park, as these companies are very important to help e-retailers make the most of their online stores. Fortunately, many SEO companies provide free ecommerce SEO site audit reports, which can tell a lot about the firm's capabilities. Below we offer the top considerations when hiring an ecommerce SEO company.
No ranking guaranteeThe ecommerce SEO firm that your interviewing to hire must offer you an increase in search engine rankings for your webpages, but they must not guarantee any position on the search engines. There might be some ecommerce SEO firms that offer you No. 1 rankings for a particular keyword or keyphrase, but search engines hate manipulation.
Experience doing ecommerce SEOAn ecommerce SEO firm must have lots of experience getting targeted traffic for a lot of businesses, and they should give you proof of results. If they do not offer you some kind of proof, then you should walk away. Ecommerce SEO is just too competitive to work with companies that can prove any example outcomes.
Building and earning backlinksGetting backlinks is one of the most important aspects of the SEO game. Your SEO firm must let you know how they will get those links. They should start off getting links slowly so as to make search engines happy. They will get links at a higher speed when the website is old enough to do it. You should remember that they must get links from sites that are related to your product or service so as to get both search engine traffic and targeted visitors from other sources.
Services beyond ecommerce SEOMost ecommerce SEO companies offers services beyond just SEO. For instance, in addition to ecommerce SEO services, Click Centric SEO also offers its clients specialized service programs in web design and development, email marketing, mobile marketing, social media marketing, and related ecommerce services. So you can get a lot of services from a single firm, and you will avoid dealing with a lot of different service providers at the same time.
Social mediaThe social media strategy they use must be very well crafted and well integrated in the ecommerce SEO strategy. Some ecommerce SEO companies use top-of-the-line tools to manage your social media campaigns. They must also get Twitter followers and Facebook “likes” from reliable resources to avoid getting fake followers and fake “likes”. They must also have experience in Facebook ads, LinkedIn Ads, among other things.
Clarify goalsYour SEO firm must understand what you really want – sales, leads, targeted traffic, branding – and give you what you need. They must let you know about the goals and how to they plan to reach them.
Educate yourselfYou should learn as much as you can about the SEO world and how it works. For instance, you should understand what keyword research means, white hat SEO, gray hat SEO, black hat SEO, keyword density, and so on. An SEO firm has a lot of lingo, and you should be familiar with it to avoid many headaches in the future.
There are many things that ecommerce business owners and marketing team must be aware of in order to get the most from their SEO firms. They should hire an ecommerce SEO firm with lots of experience and proof of results, among other mentioned above.