5 Ways to Promote Your Vegan Business Online

The strategies behind promoting a vegan business on the Internet are not much different than any other conventional business. However, because the universal vegan community is so strong, it can often be easier finding relevant online communities, networking and relationship opportunities, and exposure on other websites.

All of these elements, combined with a solid web presence, can help increase the visibility and growth of your vegan business in many ways. Below we delve into five of those ways, and how you can actively leverage each of these strategies to expand your traffic potential and grow your company.

Establish & Optimize Your Web Properties

First and foremost, it’s vital to have specific web properties to represent your online business. The most common, and often most effective, is a website. Other assets include social media profiles (such as your company’s Facebook, Twitter, and Pinterest pages,) as well as your Google My Business listing and other directory profiles (such as Yelp.)

The type of vegan business you operate will dictate your ideal web properties. For instance, if you sell vegan products and you’re trying to build your brand, then you may want to have a website and social media presence on Pinterest, Facebook, Instagram, and Twitter. However, if you operate a local business, then you could get away with having only a Google My Business page.

Overall, it’s best to have a website and few social media profiles that best represent your audience. You can even leverage “optimizing” these web properties to be better found in search. For a good example of this, see JustCBD and its online presence.

Be Found in Search

Going back to the local business example, there are certain ways you can optimize your website and Google My Business listing. Otherwise known as search engine optimization, or SEO, there are specific strategies that help increase your business’ search ranking in Google.

In other words, you can optimize aspects of your site and Google My Business listing for specific keywords that reflect your business (i.e. “vegan restaurants in Seattle” or “vegan cat food.”) To learn specific strategies, then Beginner’s Guide to SEO from Moz is a good resource.

As for non-local businesses, choose your keyword targets wisely. It’s often hard to outrank Amazon.com and other high-authority websites. So if you’re thinking about optimizing your website for “vegan protein,” you should probably consider taking that further with something like “organic vegan protein supplement,” "vegan protein powders without stevia" or “vegan paleo protein powder” depending on what it is that you sell. Understanding your potential rank for keywords surrounding vegan protein powders is vital to your success.

Grow Your Online Footprint

One factor that’s going to help your site rank higher in Google is links directing from other sites. In essence, the more links pointing to a site, the greater credibility and authority that site will earn. For this reason, you should invest a great deal of your efforts conducting outreach and further your business presence on other websites.

Grow the online footprint for your vegan business by following some of these action items:

• Get listed on local and business directories. Yelp.com, Yellowpages.com, Yahoo! Local, and Bing are good places to start for local directories. Beyond local, search around for vegan directories or other communities related to your product/service/cause/etc.
• Be active on social media platforms and engage with influential people, businesses, and brands that resonate with you and your company. Establishing relationships can result in wider exposure in front of new audiences (i.e. an industry influencer with 100k twitter followers retweets an article you wrote.)
• Reach out to other vegan websites for networking, sponsorships, link exchanges, and guest blogging opportunities. Contributing to other websites can help increase your online footprint all while generating some quality links back to your website.

Produce Content Regularly

To truly become an authority figure in your online vegan niche, I strongly suggest producing content on a regular basis. Whether that be weekly articles, a monthly video, or a combination of mediums, establish some type of content schedule and stick to it.

This can be both an enjoyable and creative aspect to growing your business. Coming up with great ideas for content marketing is not only fun, but highly effective for SEO and online exposure. When you produce interesting content that gains the likes and shares of your social media audience, you can really empower your company’s growth potential.

Whether it's having a blog for publishing product review posts or a YouTube channel to shoot video reviews, you can get creative by proucing content on products and topics you want to push, such as reviews on Garden of Life RAW protein powder reviews or Vega Sport Protein powder reviews.

Stay Engaged on Social Media

Helping to facilitate the efficacy of your content marketing and outreach efforts is social media. In addition to being found in search, having a strong social media presence is the bee’s knees to building your vegan business.

Like we alluded to above, invest in handful of social media platform that reflect your business model and target audience. If it makes sense to be on SnapChat, Instagram, Pinterest, Facebook, Twitter, LinkedIn, and Google+, then do it. But if Instagram and Facebook are all that you need, then so be it. Unless you have advanced social media automation tools or social media savvy employee, managing all these platforms can be time consuming.

It’s time consuming because regularly posting and sharing content; reaching out and connecting with new people and brands; and engaging with your audience by responding to their comments; these are variables that define a stellar business.    

Author Bio

Tyler Tafelsky is a search marketing specialist with eight years of experience in the profession. Tyler is an advocate of plant-based living and leads an active role in the fitness community. His current projects are Better Triathlete where he writes about bikes, training, and recovery.

Image credit: Mayumi T. Photography

How Plastic Surgeons Can Leverage Social Media Marketing

If you’re a surgeon looking to grow your practice, here we share a few suggestions and strategies to help you better leverage social media marketing. As an ideal supplement to SEO and search marketing, social media can help you establish a powerful local reputation, as well as loyal and in-marketing audience.

By changing a few simple things in your social media marketing strategy, you can also get immediate results and acquire new patients. The strategies outlined below offer a few different ways where you can do just that leveraging social media marketing for your surgery practice.

Use Facebook Advertising to Promote Your Services

If your target client base uses Facebook regularly, then utilizing Facebook is a great way to market your practice. Make sure to keep your Facebook page updated regularly with contact information, promotions for procedures and other deals you may be offering.

Facebook is a wonderful marketing tool if you use it consistently. If you’ve already made your page for your business, you can also use Facebook’s advertising services to target your audience. They allow you ensure that those who live in your town or within a certain geographical area see your ads on their Facebook feed. You can track how many hits you’re getting from the ads and make adjustments as necessary.

When using any social media profiles, be sure to remain as professional and courteous as possible to ensure that your reputation is protected. Many who would otherwise come into your practice for services could just as easily change their minds if responses to complaints or questions aren’t handled in a professional and respectful manner.

“Boost” Your Posts to Help Generate Traffic

When posting on Facebook, if you notice that one of your posts is getting a good response, you can “boost” that post to keep it at the top of the news feeds of your audience. This is done either by commenting on, liking the post, or sharing the post itself, or by paying a small fee to Facebook to boost the post for you.

When looking at your Facebook business page, you can gage how far your post is reaching potential clients and determine whether you think a paid boost is worth the money.

Create Content Optimized for SEO Best Practices

By creating posts on your Facebook or other social media sites that include SEO keywords or phrases that you think others are likely to search when looking for your services, you’re increasing the likelihood that your services will sit higher on the search engine list that others.

Many time it comes in the form of specialized “tags” on blogs, or by writing or sharing posts that include that content on your Facebook, you have a better chance at converting readers into buyers of your service. Including those keywords and phrases will make it easier for potential clients to find your page, and make it easier for you to market your practice effectively.

With a little bit of patience, some practice, and this new bit of know-how, you can easily start converting more of your readers into buyers of your services. If you incorporate some of these strategies into your social media marketing system, then you’ll find that the results are far better than what you were getting previously. Try a few, and see what a world of difference it will make.

For more information about social media marketing for surgeons, as well as other Internet marketing solutions, visit OptimizedSurgeons.com.

3 Tips to Start Cultivating a Business Web Presence Today

Every marketer knows that building a web presence is a must - but not every marketer knows how to go about it. While a website is good foundation, there are a number of ways to cultivate a greater web presence that can help grow business.

Here are three simple tips that will help you expand your company's web presence and allow you to increase both the visibility and profitability of your online brand.

1. Optimize Your Site Properly

Most people are familiar with the idea of Search Engine Optimization (SEO), but that alone is not enough to build a successful and effective web presence. Of course, it is one of the things that's necessary, so you shouldn't neglect it.

These days, Google isn't interested in rewarding content that's stuffed with keywords at the expense of readability. In fact, it will be heavily penalized. If you want your site to top the search results, write content that's engaging and relevant, and make sure any keywords flow naturally with the other text.

However, attracting new traffic to your site is not enough. If visitors simply read what you've written, shrug their shoulders, and move on, then you've failed. You need to take that traffic and turn it into leads - and then take those leads and convert them into sales.

How do you do this? By giving them a clear, strong message about what you can offer them. Don't bombard people with walls of text. Instead, tell them in one sentence what your business offers that your rivals can't. Use simple words and easy-to-understand concepts, and avoid overly technical terms. Web presence optimization companies like Web Presence Group suggest that using Schema mark-up is also an effective way to optimize your website for better SEO performance.

2. Use the Power of Social Media

Building a really solid web presence doesn't only mean promoting your business on the web itself. Some sources now suggest that more people use social media every day then use the web - and if you're not also using it, you're missing out on a huge potential market.

Your competitors won't be making that mistake, so getting involved in the world of social media is a must. There are many networks out there, but only a few have real power to help your business grow. These include:

• Facebook - the world's largest social network, with over one billion users around the world.
• Twitter - fast-moving and anarchic, this makes a great place to seed viral marketing campaigns.
• YouTube - for targeting young people, nothing beats a well-made video. Keep it short, though!
• LinkedIn - you can't advertise directly here, but it's perfect for building business contacts.
• Pinterest - creative and slightly more female centric, this image-focused platform offers highly effective advertising.

3. Develop Your Content Strategy

However great your business and what it offers may be, if your promotional strategy consists of nothing more than a few pages on your website, you're not likely to succeed. If you have a good product to sell, then take it to other outlets, too.

One of the best options is blogging. Many people who aren't likely to visit a dedicated website are interested in reading bite-sized chunks of information on a regular basis. Post something every day about an aspect of your business and you can get your message across without overwhelming them.

Press releases are also worth publishing, since getting one picked up by business news sources will effectively provide you with free advertising. You shouldn't keep too narrow a focus on your own business, though, as this can come across as spamming. To build a really popular web presence, make yourself known as an authority in your field. Publish short, interesting, unique pieces about your industry, or about some of the people who make your business great. Human interest stories are always popular!

Go Beyond Ecommerce SEO With Web Presence Management Services

For an ecommerce site to thrive on the web, it is important that it makes use of various comprehensive marketing and promotion strategies. Though many online stores have made heavy investments in ecommerce SEO services and strategies, just SEO along may not be enough to survive the stiff competition.

In addition to ecommerce SEO services, a more complete solution is found through web presence management services which focus on a more strategic approach to both brand-building and web marketing. A strong web presence management is defined by five major pillars. Below we delve into each of these pillars and how to orchestrate a more all encompassing approach that goes beyond a standard ecommerce SEO service program.

1. Search Marketing

It is the process of gaining visibility and traffic from search engines, through various paid as well as unpaid efforts. It encompasses Organic SEO and Pay Per Click (PPC).

• Organic SEO includes techniques and methods to obtain a high ranking on a search engine results page that are unpaid and algorithm-driven. Various popular strategies like optimizing for keywords, writing high-quality content, and building backlinks fall under this category.
• PPC advertising is a highly successful method of capturing quality exposure of search engines for certain keywords which drives profitable traffic to the website. Web presence management services can include the creation of PPC advertising accounts, as well as the optimization and management of previously existing PPC accounts to boost their performance.

2. Content Marketing

Creation and promotion of excellent and significant content acts as a big step in attracting quality leads. Blogging is one of the most popular content marketing techniques. Web presence management services promote the e-commerce brand by making use of various opportunities pertaining to content marketing, ranging from blogging & articles to illustrations, images, graphics, and videos.

3. Social Media Marketing

Making use of social media platforms such as Facebook, Twitter, and YouTube to build and promote communities and relationships with users is known as Social Media Marketing. It involves creating attention-seeking content that is worth sharing. Over the time, social media marketing has gained significance for establishing long-lasting connections with the target audience.

Investing in web presence management services can aid in overall brand promotion and awareness. The website marketing team, together with the web service managing experts can together work to create an optimal approach for managing the social media pressure that the brand is facing.

4. Reputation Management

It is important that a brand's or website's image is positive on the Internet. A web presence management program from www.WebPresenceGroup.net ensures just that. It involves various techniques like publishing press releases, positive review generation and optimizing the company's web presence on various popular platforms like Google+, Facebook, Foursquare, and many more.

Some other useful forms of reputation management are timely responds to customer complaints, using the customer feedback for future developments, and making sure that no incorrect information regarding the e-commerce brand persists on the Internet.

5. Analytics, Performance Tracking & Reporting

The web presence management service providers analyze various rankings and the performance of your e-commerce brand to create a report which is used to improve the services and the marketing of your brand in order to get more leads. The analysis and tracking includes - finding the website’s conversion rate, calculations of the total number of orders placed, unique buyers, most selling products, and total revenue generated.

By making use of web presence management services, your online ecommerce brand gains the chances to thrive and succeed among its competitors. Using these services provides you with a web presence that's not only well-geared for SEO and search marketing, but also one that's top of mind with your target market.