5 Ways to Promote Your Vegan Business Online

The strategies behind promoting a vegan business on the Internet are not much different than any other conventional business. However, because the universal vegan community is so strong, it can often be easier finding relevant online communities, networking and relationship opportunities, and exposure on other websites.

All of these elements, combined with a solid web presence, can help increase the visibility and growth of your vegan business in many ways. Below we delve into five of those ways, and how you can actively leverage each of these strategies to expand your traffic potential and grow your company.

Establish & Optimize Your Web Properties

First and foremost, it’s vital to have specific web properties to represent your online business. The most common, and often most effective, is a website. Other assets include social media profiles (such as your company’s Facebook, Twitter, and Pinterest pages,) as well as your Google My Business listing and other directory profiles (such as Yelp.)

The type of vegan business you operate will dictate your ideal web properties. For instance, if you sell vegan products and you’re trying to build your brand, then you may want to have a website and social media presence on Pinterest, Facebook, Instagram, and Twitter. However, if you operate a local business, then you could get away with having only a Google My Business page.

Overall, it’s best to have a website and few social media profiles that best represent your audience. You can even leverage “optimizing” these web properties to be better found in search. For a good example of this, see JustCBD and its online presence.

Be Found in Search

Going back to the local business example, there are certain ways you can optimize your website and Google My Business listing. Otherwise known as search engine optimization, or SEO, there are specific strategies that help increase your business’ search ranking in Google.

In other words, you can optimize aspects of your site and Google My Business listing for specific keywords that reflect your business (i.e. “vegan restaurants in Seattle” or “vegan cat food.”) To learn specific strategies, then Beginner’s Guide to SEO from Moz is a good resource.

As for non-local businesses, choose your keyword targets wisely. It’s often hard to outrank Amazon.com and other high-authority websites. So if you’re thinking about optimizing your website for “vegan protein,” you should probably consider taking that further with something like “organic vegan protein supplement,” "vegan protein powders without stevia" or “vegan paleo protein powder” depending on what it is that you sell. Understanding your potential rank for keywords surrounding vegan protein powders is vital to your success.

Grow Your Online Footprint

One factor that’s going to help your site rank higher in Google is links directing from other sites. In essence, the more links pointing to a site, the greater credibility and authority that site will earn. For this reason, you should invest a great deal of your efforts conducting outreach and further your business presence on other websites.

Grow the online footprint for your vegan business by following some of these action items:

• Get listed on local and business directories. Yelp.com, Yellowpages.com, Yahoo! Local, and Bing are good places to start for local directories. Beyond local, search around for vegan directories or other communities related to your product/service/cause/etc.
• Be active on social media platforms and engage with influential people, businesses, and brands that resonate with you and your company. Establishing relationships can result in wider exposure in front of new audiences (i.e. an industry influencer with 100k twitter followers retweets an article you wrote.)
• Reach out to other vegan websites for networking, sponsorships, link exchanges, and guest blogging opportunities. Contributing to other websites can help increase your online footprint all while generating some quality links back to your website.

Produce Content Regularly

To truly become an authority figure in your online vegan niche, I strongly suggest producing content on a regular basis. Whether that be weekly articles, a monthly video, or a combination of mediums, establish some type of content schedule and stick to it.

This can be both an enjoyable and creative aspect to growing your business. Coming up with great ideas for content marketing is not only fun, but highly effective for SEO and online exposure. When you produce interesting content that gains the likes and shares of your social media audience, you can really empower your company’s growth potential.

Whether it's having a blog for publishing product review posts or a YouTube channel to shoot video reviews, you can get creative by proucing content on products and topics you want to push, such as reviews on Garden of Life RAW protein powder reviews or Vega Sport Protein powder reviews.

Stay Engaged on Social Media

Helping to facilitate the efficacy of your content marketing and outreach efforts is social media. In addition to being found in search, having a strong social media presence is the bee’s knees to building your vegan business.

Like we alluded to above, invest in handful of social media platform that reflect your business model and target audience. If it makes sense to be on SnapChat, Instagram, Pinterest, Facebook, Twitter, LinkedIn, and Google+, then do it. But if Instagram and Facebook are all that you need, then so be it. Unless you have advanced social media automation tools or social media savvy employee, managing all these platforms can be time consuming.

It’s time consuming because regularly posting and sharing content; reaching out and connecting with new people and brands; and engaging with your audience by responding to their comments; these are variables that define a stellar business.    

Author Bio

Tyler Tafelsky is a search marketing specialist with eight years of experience in the profession. Tyler is an advocate of plant-based living and leads an active role in the fitness community. His current projects are Better Triathlete where he writes about bikes, training, and recovery.

Image credit: Mayumi T. Photography

3 Tips to Start Cultivating a Business Web Presence Today

Every marketer knows that building a web presence is a must - but not every marketer knows how to go about it. While a website is good foundation, there are a number of ways to cultivate a greater web presence that can help grow business.

Here are three simple tips that will help you expand your company's web presence and allow you to increase both the visibility and profitability of your online brand.

1. Optimize Your Site Properly

Most people are familiar with the idea of Search Engine Optimization (SEO), but that alone is not enough to build a successful and effective web presence. Of course, it is one of the things that's necessary, so you shouldn't neglect it.

These days, Google isn't interested in rewarding content that's stuffed with keywords at the expense of readability. In fact, it will be heavily penalized. If you want your site to top the search results, write content that's engaging and relevant, and make sure any keywords flow naturally with the other text.

However, attracting new traffic to your site is not enough. If visitors simply read what you've written, shrug their shoulders, and move on, then you've failed. You need to take that traffic and turn it into leads - and then take those leads and convert them into sales.

How do you do this? By giving them a clear, strong message about what you can offer them. Don't bombard people with walls of text. Instead, tell them in one sentence what your business offers that your rivals can't. Use simple words and easy-to-understand concepts, and avoid overly technical terms. Web presence optimization companies like Web Presence Group suggest that using Schema mark-up is also an effective way to optimize your website for better SEO performance.

2. Use the Power of Social Media

Building a really solid web presence doesn't only mean promoting your business on the web itself. Some sources now suggest that more people use social media every day then use the web - and if you're not also using it, you're missing out on a huge potential market.

Your competitors won't be making that mistake, so getting involved in the world of social media is a must. There are many networks out there, but only a few have real power to help your business grow. These include:

• Facebook - the world's largest social network, with over one billion users around the world.
• Twitter - fast-moving and anarchic, this makes a great place to seed viral marketing campaigns.
• YouTube - for targeting young people, nothing beats a well-made video. Keep it short, though!
• LinkedIn - you can't advertise directly here, but it's perfect for building business contacts.
• Pinterest - creative and slightly more female centric, this image-focused platform offers highly effective advertising.

3. Develop Your Content Strategy

However great your business and what it offers may be, if your promotional strategy consists of nothing more than a few pages on your website, you're not likely to succeed. If you have a good product to sell, then take it to other outlets, too.

One of the best options is blogging. Many people who aren't likely to visit a dedicated website are interested in reading bite-sized chunks of information on a regular basis. Post something every day about an aspect of your business and you can get your message across without overwhelming them.

Press releases are also worth publishing, since getting one picked up by business news sources will effectively provide you with free advertising. You shouldn't keep too narrow a focus on your own business, though, as this can come across as spamming. To build a really popular web presence, make yourself known as an authority in your field. Publish short, interesting, unique pieces about your industry, or about some of the people who make your business great. Human interest stories are always popular!