The Evolution of Facet Technologies, Inc. of Illinois

Facet Technologies, Inc. is a company that has been providing information technology (IT) and computer services to the greater business community of Central Illinois since 1989. Founded by Brian Ford, Facet Tech started in his basement where he provided specialized technology solutions. He quickly became one of the trusted technology professionals in Central Illinois and developed an extensive client base.

Soon, Ford's company experienced significant growth, and he later opened Facet Technologies in Pekin, IL. He later acquired a computer repair branch, Nerds on Call, and opened stores in Normal, Farmington, Peoria, and Peru, Illinois. Without a doubt, Facet Technologies is one of the leading business IT services providers in Central Illinois. They consistently offer top-notch services to their highly valued customers.

Continuous Growth

As one of the earliest computer and technology firms, Facet Technologies was around when the i486 processor and Windows 2.0 were top of the line. Since then, they provide their clients with the best services, products, and comprehensive technology consulting.

In 2015, the company expanded its services to include website development and many other opportunities for their custom software development experts. Through Facet's new web development branch Facet Web Tech, the company has recruited more well-versed professionals in the expertise of web design and software development. The team has the necessary skills to offer top quality services with expertise and enthusiasm.

Non-Corporate Company Culture

The culture of the company is family-oriented and non-corporate with a focus on capability, customer service, and accuracy. This has helped them to expand their services rapidly. Recently, they experienced a greater growth with large organizations, individuals, and businesses signing contracts.

The constant expansion of the company has created more job opportunities, especially for web development experts, experienced sales personnel, and well-trained technicians. For sure, the company strives to support the technological needs of their customers today and tomorrow — efficiently and economically.

Indeed, the main aim of this company is to offer high-quality technology services while saving the money of their clients in the process. They know that it takes more than a computer geek to manage computer systems of a business company. Frankly, one needs IT experts that are professionals in technology services. Besides, an individual needs a professional that will take their time to understand well his or her business needs. This is what it sets this company apart from other competitors in the industry.

Customer-Driven IT Solutions

Their staff knows well how to communicate effectively with business managers. Besides, they know the importance of understanding business needs of their clients. Apart from that, they fully implement and manage the technology of their customers. They always help their customers to fulfill the needs of their businesses. Therefore, their clients are always ahead of their competitors.

Furthermore, Facet Technologies offer an extensive array of expert services and products. In addition, they offer flexible terms for implementing their services. The company offers both as-needed and contract support, On-site staffing, IT consulting, and implementation. They can also work with the team of their client, especially to help the existing technology staff. Undeniably, the company offers high-quality and 100% IT services.

In conclusion, the company, Facet Technologies, Inc., has more to provide than just supplying their clients with infrastructure. Their workers are qualified to offer services that will sustain the income that their clients expect from their investments. They have many years of IT experience.

Besides, the company has a big list of worker certifications that include CCNA Certifications, A+ Software Certification, CCNP Training, A+ Hardware Certifications, MSCE Certifications, and A+ Networking Certifications. To learn more about the IT and computer company, visit:

Facet Technologies, Inc.
2103 Court Street,
Pekin, IL 61554
Phone: 309-353-4727

Facet Tech Now Provides Web Design in Peoria, IL

Facet Tech, one of Illinois' leading companies for technology and business computer systems, has unveiled a new branch to provide web design in Peoria, IL. The new branch is called Facet Web Tech and it seeks to offer custom website development, software development, and other specialized digital solutions for companies throughout the Peoria Area.

Staffing some Peoria's top graphic illustrators, web designers, software programmers, and website developers, Facet Web Tech delivers full-service web presence solutions. Partnering with other Peoria area companies for SEO, Internet marketing, and specialized branding solutions, Facet Web Tech seeks to become the next top web design company in Peoria, IL.

The Story Behind Facet Web Tech

Facet Web Tech is the newest division of Facet Technologies, is IT-focused company that has served the growing technology needs of Illinois' businesses for over two decades. The founder and owner of Facet Tech, Brian Ford, started the company from his basement. He quickly became the area's trusted technology specialists and developed a substantial customer base as a result.


While experiencing significant growth and expansion, Ford opened Facet Technologies, Inc. in Pekin. Shortly after, he acquired all Nerds on Call operations (a brand centric to computers and repair services.) He then opened Nerds on Call stores in Peoria, Normal, Farmington and Peru, IL. Facet Tech quickly emerged as one of the top IT companies in Illinois, continually evolving its team and offering outstanding support and service to Peoria area customers and beyond.

In late 2015, Facet Tech expanded to provide website development, custom software development, and other specialized digital services through it's new branch Facet Web Tech. The company offers services ranging from business website re-designs and upgrading in-house software programs to creating new and comprehensive web-based solutions.


The company culture at Facet Web Tech is non-corporate and neighborly-oriented with a specific focus on accuracy, quality, capability, and customer service. These cornerstones have contributed to the rapid growth behind Facet Web Tech's website design solutions. Recently, the company has experienced even greater growth with large businesses, corporations, organizations and professional entities signing contracts for either web development or software development projects.

Learn more about this new Peoria web design company by contacting:

Facet Web Tech
2103 Court Street
Pekin, IL 61554
(309) 353-4727
Email: web@facettech.com
FacetWebTech.com

4 Pillars To Cultivate a Thriving SEO & Web Marketing Campaign

It may be true that the process of formulating a successful SEO campaign can prove to be extremely tedious and difficult to say the least. However, by basing the foundation of your SEO strategy on four essential pillars, you can escalate the chances that your campaign will be a success.


In this overview we'll take a look at the top four pillars to cultivate a thriving SEO and web marketing campaign. And while these pillars might seem basic and intuitive in their very nature, many web marketers only focus on two or three pillars, only to later find weaknesses or holes in their overall campaign.

1) SEO-friendly Web Design

Statistic demonstrates that the traditional forms of marketing are becoming less and less effective. In today's digital age, if a company wants to maintain a strong presence within their business sector they have to maintain a strong presence online. One of the ways to do that, is by creating and maintaining a well designed website that is not only responsive, but optimized to meet specific conversion goals, as well as optimized for easy crawling and indexing and keyword relevancy (SEO-friendly).

Based on the fact that your SEO campaign's ultimate goal is to compel visitors to take specific, targeted action once they visit your website, it needs to have the right conversion elements and calls to action. At the same time, an SEO-friendly web design is rich with valuable, unique content that offers a certain degree of quality information that make visitors trust the brand. For more resources on SEO-friendly web design, visit the official website of Peoria web design company, www.OICgroup.net

2) Highly-targeted SEO Strategy

SEO is designed to give businesses ad brands an opportunity to rank higher within search engines for specific keywords. However, due to the abundance of competition that can be found online, a most businesses stands very little chance of ranking higher for a generic, two-word target (such as "mens shoes").

For local SEO example, if a surgeon offers plastic surgery services for residents of Waterbury, Connecticut and wishes to have their website ranked for keywords that indicate that the searcher is looking for a dentist, it would be harder for that surgeon's website to rank for a generic phrase such as "surgeon in Connecticut," as opposed to the phrase, "plastic surgeon in Waterbury CT." As such, local SEO should be centralized on gaining rankings for a long tail keyword as opposed to generic harder to rank key phrases.

3) A Blend of Social Media

It's a well known fact that in today's digital age, many consumers expect a reputable company to have a website. However, what few businesses know is that statistics demonstrates that over 80% of consumers expect businesses to have an social media presence as well. Social media gives businesses the opportunity to reach out to consumers on a deeper level.

By utilizing social media, businesses can take that opportunity to provide superior customer service such as alleviating complaints and to gain valuable insight such as their customers opinions about certain aspects of their business. Social media also gives businesses an opportunity to essentially advertise their products and services all at an affordable rate.

Aside from that, social media can help a website to gain higher rankings, due to the fact that if a blog owner comes across a piece of content that is shared by the company, if they like it, they may post it on their blog and link back to the business's website.

4) PPC Advertising (Paid Search)

While it may be true that PPC advertising, does not have an effect on a website's ranking, it can help to gain brand recognition and thus encourages more sales and conversion once a website has sustained a high ranking. The reality of the fact is that people are more willing to make a purchase, the more and more they see the company's name or logo.

Through some forms of PPC advertising, such as "retargeting," a visitor that lives within close proximity of a certain company may see ads about that specific company on several websites, via retargeting. This can in turn heighten that chances that they will click through to a website and make a purchase in the future, once they utilize the search engine and insert the business's targeted long tail key phrase.

Website Optimization: The Path to Empowered Entrepreneurship

The competitive online environment for most industries and professions is growing in intensity. With business to consumer interaction becoming even more online-based, the need for a quality, well-optimized web presence is essential to survive.

Most marketers and business owners realize the importance of owning a website, but many fail to learn power of website optimization and SEO. That is, they neglect the investment of optimizing their websites to attain greater exposure in the search engine results.

There are many considerations that go into a well optimized website. In this post, we'll break apart a few of the most important considerations that smart marketers and business owners can take full advantage of.

Website Optimization: Higher Performing Websites That Are Visible in Search

A well optimized website addresses two primary components:

• The website's mark-up language
• The website's keyword relevancy

The complete picture of website optimization involves a spectrum of skill-sets. The web developer must build the site so that the back-end's mark-up language is crawler friendly for SEO. This usually involves the use of certain coding techniques as well as scripting technologies.

The second component of website optimization focuses on establishing keyword relevancy in the website's content. Otherwise known as on-page optimization, this process requires researching the best keywords and infusing them in various areas throughout the website's content. There's a wealth of resources on the web for website optimization and help doing SEO.

Entrepreneurial Advantages of Website Optimization

Having a well optimized website can offer many advantages for your business. A professionally developed and keyword optimized site has the potential to increase your site's chances of being found in the organic search listings. This can be further magnified when working with a professional website optimization company that can offer link building and SEO copywriting resources.

An attractive looking website can also be a great candidate for Pay Per Click advertising. Local PPC in particular is a highly effective means for more website traffic. One company that's dominating the niche for local Internet marketing and web design is Peoria web design company OIC Group.

OIC Group specializes in Peoria web design services coupled with local Internet marketing strategies that center on search engine optimization, Pay Per Click advertising, and social media marketing. They can also help you untap that potential behind blogging for you business. By designing a blog on you website, you can write and share compelling articles about what your company has to offer.

In today's digital marketing era, pursing opportunities in website optimization and Internet marketing is a must. The marketing channels have progressed, and only strong, adapting businesses are surviving the changes. There are a wealth of ways to grow you web presence, to strategize wisely.

Tips for Pinpointing a SEO-friendly Web Designer in Peoria, IL

There are many advantages to working with SEO-friendly web designers in Peoria. You know, experienced web designers who not only have skillsets in SEO and optimized back-end coding, but also web designers who are passionate in helping local businesses in Peoria, IL.

Balancing both SEO and website design can be a daunting task, and acquiring the strategic skills of a SEO guru paired with the creative skills of a web designer can tough to come by. In this article, we highlight the primary attributes that define SEO-friendly web designers and how your Peoria-based business can go about recruiting the right professional.

Choosing the Right Web Designer in Peoria, IL

There are two primary factors that you will want consider when you are choosing a website designer. The first is can the individual piece together an attractive website? The second is can they develop a site that is SEO-friendly site?

The Competitive Advantage of an SEO-friendly Website

When interviewing potential web designers in Peoria to create your site, take a look at their portfolio. In addition to how the designs look, stack up your target audience with some the concepts provided. Are they structurally cleaning and easy to use websites? Does the front-end design look clean and professional? Does the designer use a wide range of design elements (such as mutli-column page concepts and navigations,) or are the designs pretty cut and dry?

You can also try searching primary keywords (found in the HTML's Meta Title tag) to see how well the website ranks in the search results. If the site is near the top, it's evident that the web designer is indeed very adept in SEO.

It is also important to learn whether or not your potential web designer is adept at conversion optimization. Are they familiar with which colors induce certain reactions in users? Are they familiar with eye tracking research and best practices of using certain design elements? These small details can go a long way in the conversion potential of your website.

Keys to Developing a SEO-Friendly Website

These is a critical consideration that you will want to drill down deeply in regards to your Peoria web designer’s skill-sets. Below we outline a few major warning signs to keep in mind during your search:

Poor internal linking: Most websites will optimize the homepage for primary keyword targets, where the internal pages are optimized for more specific long-tail keywords, such as for products and services. The internal pages are often what rank highly in the search results. To maximize the rankings potential for these key internal pages, they must be well linked to be found by search engine spiders. Not only must they be clearly linked, but the links should include keyword optimized anchor text to get the greatest impact for search engine optimization.

Tons of code: Most talented designers should be well-versed in CSS and should be implementing all of the main formatting of the website into this type of file. Too much code, often in the form of color, font, and other styling tags, can overwhelm the page with code (and not enough parse-able content.) This makes it more difficult for search engine spiders to dig through page to find what's truly important - keyword optimized content.

Overly optimized webpages: Often times it is the self-proclaimed web design and SEO experts that think their pages are optimized, when really they are completely over-optimized. Keyword stuffing the headers, meta tags, and copy might have worked in 1999, but the best practices of on-site SEO have changed. It is pretty obvious when you come across a page that has been over-optimized. Poke around the sites of the web designer's portfolio of sites and see what you find.

Takeaway Points

A Peoria web designer who is well adept in SEO is a rare breed. Even if you do find a website designer who can also provide SEO, the price for one's services may be a premium. One solution is pinpointed small businesses or a niche team of website specialists who can handle these services cohesively.

For instance, OIC Group web design in Peoria, IL is small company that offers both custom web design and SEO services. In short, they are a tight team of web design and search marketing experts than can meet a wide range of website needs. Additionally, their Internet marketing team offers expertise in website optimization, conversion optimization, local and ecommerce SEO. Rather than seeking link building services, SEO copywriting, and SEO-friendly web design from separate providers, companies like OIC Group, Inc. can bundle these types of services together.

You can contact OIC Group's Peoria web design branch at (309) 680-5600 or visiting the website OIC Group, Inc..